Feature

Description

Benefit

Hosted Service

Optimate Networks campaign information is accessible online 24/7  from Microsoft Internet Explorer 5.x or higher.

Focus on developing effective content instead of software installations, repair, and training. Reduces costs and increases control of ad management and serving processes. Spend your resources developing effective content to leverage into ad revenue, not coding or troubleshooting glitches.

Optimate Networks offers the most reliable delivery of online advertising campaigns available in the industry, audited and backed by SAS70 certification.

Avoid the downtime that plagues other ad serving solutions.

Streamlined Trafficking

Optimate Networks's intuitive workflow streamlines the trafficking process so you can forecast available inventory easily, and manage orders, bookings, ad delivery speed and priority, ad exclusions, ad types, frequency capping, rich media creative, audience segmentation, and much more to run campaigns efficiently.

Enhance your ad management efficiency to work smarter, not harder.

Optimate Networks offers a vast array of target criteria including time of day/day or week, key-value, and geo-targeting, such as city, state, country, DMA, bandwidth, domain, and more through its partnership with Digital Envoy, the industry leader in IP Intelligence.

Targeting increases your revenue by offering more relevant audiences to advertisers at a premium.

Integrated Rich Media Advertising with Optimate Networks

Optimate Networks is the only fully integrated solution that automates every step of the complete rich media workflow from creating, managing, and reporting. It was created through an exclusive alliance with Macromedia.

Allows you to deliver more engaging ads including advanced animation and streaming media quickly and without hassle.

Eleven pre-defined templates streamline rich media ad trafficking. Rich media rules can be used to replace, remove, or add code to creative.

Save time/ money trafficking rich media and reduce mistakes that lead to make-goods.

Rich Media Certification

A seal of approval only awarded to vendors whose rich media technologies pass stringent requirements. See list of certified vendors and certification requirements.

Increase your revenue and enhance user experience with more engaging ads from certified rich media vendors that you can trust.

Through its XML base, DART is open to customization, expansion, and rapid scaling. And Application Programming Interfaces (APIs) enable integration between your systems and Optimate Networks.

Allows you to integrate Optimate Networks with your existing in-house billing and other operational systems.

Optimate Networks Inventory Manager

A 30-day network level inventory report for sales management.

Monetize inventory more effectively for greater sell-through and ROI.

Post-click and post-impression tracking that measures true conversion performance and the in-direct response of online advertising.

Know the true results of a campaign, and use information as a planning tool for future campaigns.

Boomerang for Optimate Networks

Advanced targeting that offers non-personally identifiable audience segments to advertisers based on actions users have taken on your site(s) or marketing messages they've received.

Allows more relevant audience targeting on your site based on behavior without compromising privacy regulations.