In-page banners Standard Flash banners, rectangles, skyscrapers and leader boards Expanding Expands in size and direction upon user interaction Floating Appears in any size or shape and moves above web page content Advanced formats Unique formats that engage viewers in unexpected ways Streaming video Add streaming video to any format Audience interaction metrics Track up to 30 unique interactions in every ad Data feeds & data capture Push information to viewers or collect data from viewers Flash in flash Display measurable ads within Flash environments In-stream Offer differentiated streaming video inventory to advertisers

IIn-page banners
Motif In-Page ads are Flash ads that appear in a fixed size and placement on a web page. Motif In-Page ads let you create standard Flash banners, rectangles, skyscrapers or leader boards. They feature polite technology so you can pack more punch into your ads with interactivity, Streaming Video or multiple offers.

Benefits Consumers appreciate that they don't block content or intrude on their experience. Ability to track multiple exit links in a single ad with results clearly presented in one report. Specs Supports all IAB Sizes

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Expanding ads
Expanding ads let you pack a big impact into a small space. With Motif Expanding ads you can offer far more information and interactivity than you can in a typical in-page unit, while giving your audience control over their experience to minimize the "annoyance factor".

Trafficked like regular In-Page ads, they "expand" on viewer interaction to provide more information about a product, a special promotional offer, streaming video content, or whatever other content you can think of. Benefits Translates the best elements from your web site creative to your rich media advertising. Provides extensive information, more messaging and more interactivity than In-Page ads. Gives designers enormous flexibility with movement and content presentation. Gives consumers the ability to control the experience. Single-file authoring process offers continuity within creative and easier preview process. Specs & options Expanded portions of the ad must include a visible close button. Expand with a mouse-over or click, but must close using the same function as the expanding function. Expanding ad reports show number of ad expansions and the amount of time the ad is expanded.

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Floating ads
Motif Floating ads break through web site clutter and grab attention with motion and impact. Combine them with a Reminder or In-Page ad unit for improved audience recall.

Floating ads appear and move on a layer above web page content and remain for a specified period of time and then disappear. Benefits Gives designers limitless size and shape possibilities. Grabs attention with motion and impact. Specs & options All Floating ads must include a visible Close Button.

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Advanced formats
Motif's Advanced Formats get results by engaging viewers in an unexpected way. When it comes to communicating your brand message and making an impression, these innovative formats are the ones to use. And Motif lets you create custom formats, so your most imaginative ideas can become reality.

Calendar reminders Motif's Calendar Reminders integrate with the ad viewer's Microsoft Outlook Calendar for a lasting impression. Ad viewers can request that their calendars be automatically updated when they want to be reminded about special sales, upcoming events, or new product availability. Benefits: Give your audience an easy way to respond to specific offers. Keep consumers engaged with your brand over a long period of time. Pre-qualify leads and help potential customers keep appointments with advertisers. Complement email with a more gentle reminder about events or offers. Integrates with Microsoft Outlook™ and other popular calendar applications Peel-down Motif Peel-Down ads reveal a glimpse of your ad in the corner of the Web page. When the viewer interacts, the rest of the ad peels back to unveil your complete message. Benefits Stimulate viewer to interact and explore. Complement other ad formats for broader impact and awareness. Specs & options Peel-down ads must include a visible close button. Peel-down must close on mouse-out. Cursor chase Motif's Cursor Chase Ads literally chase after the viewer's cursor as it glides across the screen. These ads leap from a fixed ad and follow the viewer's cursor arrow for a pre-set duration, and can be disabled by the viewer anytime. Benefits They're great for branding because they immerse the user in an interactive experience. Viewer is stimulated to interact and play. Specs & options Maximum "chase time" 5 seconds Ad must contain "Close" button Custom formats Our Motif Team can help you bring entirely new rich media formats to life. We work hand-in-hand with your creative team and target sites to make it happen.

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Streaming-video
Whether your goal is to incorporate broadcast assets into your online campaign or show a live product demo in your banner, there's no better way to appeal to audiences and convey your brand than with video. Motif Streaming Video works in any ad format, and since Motif video is Flash-based, you can layer interactivity on your video. With advanced tracking in DART, you can track up to seven video ad elements, and you'll get results in one clear, concise report.

Benefits Makes the most of existing video assets. Flash-based delivery means video can be viewed by 95% of the Internet population. Can be used to enhance any Motif ad format. Detects user connection speed so no impression goes to waste. Downloads are quick with “Auto-Start” so viewers don't have to wait to watch your ad. Seven custom Audience Interaction Metrics let you track user interaction within your video streams. Experienced campaign managers provide personalized support to help you execute your video ad. Simply hand off your video in any format and we'll set it up. Specs & options Up to 2 MB of high quality streaming audio and video. No extra cost for hosting, streaming, or video encoding from tape or digital formats. Support for Flash Player 6+. Streams video directly to the user's browser without caching. Accepts electronic and physical source formats - electronic (FLV, AVI, MPEG, MOV, WMV) and other un-encoded physical formats (Digital Beta, DVCAM, Mini DVD, DVD, VHS). Suggested video sizes are Small (160x120), Medium (240x180) and Large (320x240).

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Audience interaction metrics
Motif's exclusive Audience Interaction Metrics Package lets you gather data on more than 30 unique interactions in every ad such as multiple exit links, counters, timers and video metrics. You'll automatically get metrics on how long each ad was displayed or how the viewer interacted with the ad. Plus, you can customize additional events to track based on your creative concept.

Benefits: Flexible, so you can make metrics fit each individual creative. Lets you track multiple exit links in a single creative, eliminating click commands. Automatically track: Ad Interaction Time: Tracks the average amount of time a user interacts with your ad, so you know what works best. Interactive Impressions: Shows how many Motif ad impressions generated user interaction for better understanding of audience response. Ad Display Time: Tracks the average amount of time each Motif ad is displayed to help measure brand exposure and optimize site placements. Track more than 30 metrics: Exit Links: Let you track multiple click-throughs within a single rich media ad. Essential for when you're promoting more than one offer in an ad. Motif makes tracking multiple exit links easy and eliminates click commands. Event Counters: See exactly what your audience is interacting with by tracking customizable events like rollovers, mouse-over's and drags. Timer Events: See how much time a user spent viewing or interacting with specific elements in your ad, like an interactive game or video. Motif Streaming Video Metrics: Motif provides the same in-depth reports for your video ads as it does for other rich media features. You can track audience video plays, completions, pauses, stops, restarts, mutes, average view time, and custom video interaction metrics.

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Data feeds & capture
DART Motif makes it easy to push information to viewers with dynamic data feeds or collect data from viewers through data capture with privacy protection.

Dynamic data feeds Make your ad more relevant and more effective with Dynamic Data Feeds. By personalizing ads with targeted special offers or location-based information like movie times or news headlines, you'll make your ads more relevant to viewers — and more valuable for advertisers. Motif makes it easy to pull XML-formatted data from any server into any Flash creative. motif benefits: More relevance and utility impresses viewers. Delivers rich, updated content into your ad automatically upon viewing. You won't have to worry about long downloads or files that are too big. Save time by using a single creative to rotate offers. specs & options XML Based Pull data from any server Data capture with privacy protection Motif's Data Capture feature lets advertisers collect valuable lead information right from their Motif ad. Plus, Motif sends customer information directly to your own database. By allowing this direct connection and removing the need for an agent to intermediate the relationship, consumers can feel more secure about potential privacy issues.

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Flash in flash
DART Motif for Flash-in-Flash enables publishers to leverage Optimate Networks's industry leading ad serving platform to display engaging and measurable ads within impressive Flash and video environments. Ignite your site and accelerate the process from idea to revenue with DART Motif for Flash-in-Flash Effects, DART for Publishers ad serving and robust Audience Interaction Metrics reporting.

Powerful effects integrate easily
Robust DART Motif for Flash-in-Flash Effects let you offer amazing advertising opportunities that get great results.

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In-stream
DART Motif for In-Stream helps publishers address the exploding popularity of video with a video ad serving solution backed by the trusted trafficking, targeting, forecasting and reporting features of the DART for Publishers platform.

Push the envelope with video ad effects
DART Motif for In-Stream helps publishers respond to advertisers and agencies looking to create unique, exciting branded experiences by providing easy access to custom rich media effects.