Targeting and Results

•   Behavioral targeting
•   Own relevant content
•   Understand consumer interaction
•   See results real time

             Geo Targeting & Time of Day
            By zip code, by area code, by TV, by location
            of cell phone, or time of day

            By Placement
            By channel, by publisher, by bandwidth, by video player, by content streamed

             Behavioral
             Target specific audience segments, user interests or re-message to consumers who have shown an interest in your brand               or product

             By Creative
             Optimize creative rotation based on user-defined criteria including: click rate, post-click conversion activities, post-impression activities, or a combination thereof.