Apr 16,
2008
Adtech April 16, 2008
OPTIMATE
NETWORKS ANNOUNCES VIDEO
AD SOLUTIONS FOR SOCIAL MEDIA
Segmenting Audiences by Content and “Key Values”
San Francisco, June 19. Optimate Networks,
a premium video global syndication network, announced
today that it has developed a comprehensive solution
for one of the biggest challenges facing advertisers
when they advertise their brands on social media websites:
Brand marketers can now be assured that their video
ad will be secure from all User Generated or offensive
Content. In addition, Optimate has developed a proprietary
and sophisticated system that finely segments and targets
the online social media audience for relevance for both
in-page and video ads.
Solving the first part of the equation, Optimate is
creating areas on social media websites where users
see only professional video connect, guaranteeing advertisers
that their brand will not be next to User Generated
Content (UGC). This eliminates the risk of showing up
next to pornographic or grossly inappropriate content.
Secondly, Optimate is segmenting the social media audience
by demographics (age, sex, interest) using their proprietary
“Key Values” technology and then further
re-targets users by analyzing click stream data to serve
the precise ad only to users who have a propensity to
act on that particular offer.
“After a year and a half in the making, we now
have the next generation of ad targeting,” said
Chris Churchill founder and CEO of Optimate Networks.
“This system is engineered to meet the needs of
advertisers who want to geo-target a global audience
on social media while protecting their brands and also
realizing a very decent return on ad spending.”
Optimate’s engineers leveraged their search engine
backgrounds to develop pragmatic solutions that solve
complex challenges.
The first display of the new technology can be found
at social media site Perfspot http://www.perfspot.com/video2/premium.asp
where a :15 second pre-roll is being run before SOMA
Celebrity News. This pilot program and others demonstrate
that advertisers can exercise increasing control over
their video ads’ exposure on social networking
sites and expect a plethora of new sites to be added
to the network in the next few weeks.
Social media networks are searching for ways to monetize
their potential gold mines through advertising revenue
streams. “These innovations are rapidly unlocking
ad revenues from tier I advertisers who can now get
reach their elusive 16-34 year old audience, but at
a fraction of the price of TV” said Svetlana Toun
from Perfspot.
The quality of content has been a major obstacle to
increasing the CPM’s for social media. As these
obstacles continue to fall, advertising on social media
is expected to explode. “Users demand great content
and as advertising revenues increase, more content will
be made specifically for Web distribution by media companies
and other professional content producers,” said
E.C. Morgan, CEO of SOMA Management the parent company
of somagirls.tv. “The web will once again break
down geographical boarders so that content can reach
two billion online users instead of the 250 million
Americans that TV promises.”
Optimate Networks, based in San Francisco
and Los Angeles, is a two year old premium video distribution
network that syndicates streaming video of professionally
produced content to a worldwide audience, primarily
14-44 year olds. All content is ad supported, “free
to the consumer.” Optimate is also an accounting
system that calculates micro-payments from advertising
revenues to both the content producer and Website publisher
with fair distribution of Royalty Rights. To ensure
accuracy, impressions are IAB certified and PWC audited.
www.optimatenetworks.com
Expertise: Content Creation/Syndication,
Digital Distribution, Encoding, Formats/Codecs, Advertising.
Contact: Mary Churchill
Churchill Communications
mcchurchill@gmail.com
646 415 8555; 917 848 1701 cell
###
Optimate/Doubleclick Adtech 08'
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